Marketing allows me to combine creativity, strategy, and analytical thinking to solve real business problems. Through my studies in business and marketing at Utah Valley University, along with hands-on experience in digital marketing and brand development, I have built a strong foundation in understanding how businesses connect with their audiences.

My experience includes search engine optimization (SEO), digital campaign strategy, content creation, and performance analysis. I have worked on projects ranging from website design and marketing materials to social media strategy and brand positioning, always with the goal of improving visibility, engagement, and measurable results.

I have applied my marketing skills across both traditional and emerging industries. With Odyssey Drilling Services, I managed website development, executed Google Ads campaigns, and tracked marketing metrics to evaluate performance and guide strategic decisions. This work provided hands-on experience in building digital presence, analyzing data, and understanding how marketing efforts translate into measurable business results.

Recently, I have expanded into AI-focused marketing through my work with Adminify, where I contribute to digital marketing initiatives designed to continuously drive customer engagement and audience interaction. Through content strategy, digital campaigns, and online media, I help communicate how AI-powered tools can help businesses capture leads, improve communication with customers, and ultimately grow revenue.

In addition, I have continued to develop my marketing and operational experience through my work with Eastsew, an underground construction and trenching company. In this role, I support digital marketing efforts, manage content creation and distribution, and help communicate ongoing projects across multiple regions. This experience has allowed me to work within a fast-paced, field-driven environment while reinforcing the importance of consistency, clear messaging, and structured visibility in supporting business growth.

At its core, marketing is about understanding people—how they think, what they value, and what motivates them to act. The combination of strategy, creativity, and data-driven insight is what continues to make marketing a field I am passionate about pursuing.

This summer, I’ve been focused on building and refining structured marketing systems, developing my personal brand, and working across real-world projects that drive visibility and growth. From optimizing social media platforms for businesses to driving different campaign initiatives, driving customers to businesses has become my sole focus.